Art Space is an engaging non-profit pop-up that brings art to kids k-8 in communities where art education is inaccessible. Art Space is educationally based and focuses on teaching kids art while having fun at the same time. We also promote learning through online activities on our website.
Art Space needs a look and feel that pleasing to both children and adults, as the parents are the ones doing most of the process to sign up. We need to attract the kids, while not annoying the parents.
Instead of bright and bold illustrations like most kid-focused programs use, this design focuses a calming space surrealist wordmark, with planetary illustrations coming to life. For the UI, pastels and light-on-the-eye colors are used which allow parents to spend time figuring out what we do without growing frustrated.